client: TRUE VALUE  — Creative & Production

I contributed to the design of full-color catalogs and newsprints, ranging from 2 to 48 pages. Weekly circulars were created in close collaboration with the Creative Director and myself. As the lead designer and sole developer for this account, I was responsible for producing all materials for the client, including:

  • type libraries

  • headline / type specs

  • graphics

  • copy blocks (using GREP in InDesign)

  • color palettes 

  • circular/broadsheet layouts