client: TRUE VALUE  — Creative & Production

I contributed to full-color catalogs and newsprints ranging from 2 to 48 pages. Weekly circulars were designed collaboratively with the Creative Director, and I was chosen to be the lead designer and sole builder for this account. As the lead, I created all materials for this client, including:

  • type libraries

  • headline / type specs

  • graphics

  • copy blocks (using GREP in InDesign)

  • color palettes 

  • circular/broadsheet layouts