True Value Books — : : : AMaDASTUDIO : : :

client: TRUE VALUE — Creative & Production

Full color catalogs and newsprints range between 2 to 48 pages. Weekly circulars are designed by the Creative Director and myself. I was selected to be the lead-designer and sole-builder of this account.
As the lead on this account, I created everything for this client. Including:

type libraries
headline / type specs
graphics

copy blocks (using GREP in InDesign)
color palettes
circular/broadsheet layouts