visual identity
The following logos were designed for professional use, showcasing a range of styles and concepts tailored to meet the specific needs and branding goals of each project. These logos reflect my ability to blend creativity with strategy, ensuring each design effectively communicates the essence of the brand or initiative.
CPS Teachers
Created for the personal use of Chicago Public Schools teachers, tailored to reflect the unique identity and spirit of the teaching community in Chicago.
Kent Automotive
I re-designed the Kent Automotive logo and led the rebranding effort for Kent, a prominent name in the automotive industry, enhancing its visual identity to better reflect the brand’s legacy and future vision.
K-Auto
As part of the Kent Automotive rebrand, I designed a sub-brand logo specifically for Kent-exclusive products. This logo now appears on labels for all Kent-branded items, reinforcing the brand's identity and distinguishing its product line.
Partsmaster
I redesigned the logo after Partsmaster was acquired by Lawson Products, leading a complete rebranding to align with the company's new identity.
All Pro
All Pro is an internal brand at Lawson Products that rewards top sales representatives with all-inclusive trips. Each year, I was responsible for designing all the collateral for these trips, including itineraries, trip guidebooks, name tags, postcards, magnets, and merchandise, ensuring a cohesive and memorable experience for the recipients.
Adapt Accelerate Advanced
Developed an internal campaign for Lawson Products, utilizing this logo to engage and motivate employees across the company.
Stay Connected
During the COVID-19 pandemic, I designed an internal logo for Lawson Products in response to a new communication system. This system allowed employees to connect their work phones to their computers while working remotely. To help remind employees to activate the application each morning, we created a custom logo and printed mouse pads as friendly reminders.
Race for Emilio
Designed a logo for a nonprofit race in Chicago, along with all promotional and race materials, including posters, t-shirts, banners, advertising, race bibs, and the race medal.
Fraternity Shield
Designed a custom shield for National Louis University, following detailed guidelines on its required elements.