client: TRUE VALUE  — Creative & Production

Designed full-color catalogs and newsprints, ranging from 2 to 48 pages. Weekly circulars were created in close collaboration with the Creative Director and myself. As the lead designer and sole developer for this account, I was responsible for producing all materials for the client, including:

  • photo art direction

  • image retouching

  • page layout and design

  • color palettes 

  • icons and graphics

  • mock-ups

  • type libraries

  • type specs

  • copy blocks (using GREP in InDesign)